Automotive API Profile

VinSolutions – CRM & DMS API

Lead management, CRM

Discovery fit

Overview & Use Cases

Lead management, CRM

Provider

VinSolutions

Typical use cases

Pull CRM leads into marketing automation, sync customer data to analytics platforms, integrate with Cox inventory tools, build dealer apps

Key strengths

Cox Automotive ecosystem; intelligent CRM with AI features; strong dealer network; extensive training resources

Limitations and watchouts

Requires active VinSolutions subscription; some endpoints require Cox partner approval; complex data model

Developer details

Technical Profile

Protocols

rest

Authentication

api_key

Data formats

Base URL

https://api.vinsolutions.com

REST base path

Integration complexity

medium

Endpoint summary

CRM customer data, leads, opportunities, activities, vehicle inventory, dealer information, shopping behavior

Rate limits and versioning

Rate limits: Cox Automotive platform rate limits apply; standard API throttling; enterprise accounts get custom rate limits

Versioning:

What it connects to

Coverage & Integration Fit

Systems supported

dms, crm

Data objects covered

Supported regions

North America

Comparable APIs

DealerSocket, Elead, AutoRaptor, CDK Global, HomeNet

Implementation notes

Build support

Webhooks, Specs & Developer Tools

Webhook support

True

Webhook events

lead.created, customer.updated, activity.created

SDK and library links

Status page

https://status.developer.vinsolutions.com

Risk review

Security & Compliance

PII handling

contains_pii

Security certifications

Audit logging

False

Data retention

Security notes

Enterprise-grade data security; data encrypted in transit and at rest

Editorial signals

Directory Assessment

Editor rating

Maturity score

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