Automotive API Profile

Auto/Mate – CRM & DMS API

DMS solutions

Discovery fit

Overview & Use Cases

DMS solutions

Provider

Auto/Mate

Typical use cases

Sync inventory to dealer websites, pull customer records for marketing, integrate with classified sites, build service scheduling apps

Key strengths

Open architecture; strong dealer advocacy; competitive pricing for dealer groups; commitment to dealer data ownership

Limitations and watchouts

Smaller ecosystem than CDK or Reynolds; fewer certified partners; documentation varies in depth

Developer details

Technical Profile

Protocols

rest

Authentication

api_key

Data formats

Base URL

https://api.automate.com

REST base path

Integration complexity

medium

Endpoint summary

Inventory, customer records, F&I products, service operations, accounting, vehicle data

Rate limits and versioning

Rate limits: Standard API rate limits; enterprise plans have custom limits; fair-use policy for self-serve accounts

Versioning:

What it connects to

Coverage & Integration Fit

Systems supported

dms, crm

Data objects covered

Supported regions

North America

Comparable APIs

DealerSocket, Reynolds & Reynolds, DealerVue, Nextlane

Implementation notes

Build support

Webhooks, Specs & Developer Tools

Webhook support

True

Webhook events

inventory.updated, customer.created

SDK and library links

Status page

Risk review

Security & Compliance

PII handling

contains_pii

Security certifications

Audit logging

False

Data retention

Security notes

Enterprise-grade data security; data encrypted in transit and at rest

Editorial signals

Directory Assessment

Editor rating

Maturity score

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