Automotive API Profile

AutoTrader – Marketplaces API

Listings, leads

Discovery fit

Overview & Use Cases

Listings, leads

Provider

AutoTrader

Typical use cases

Feed inventory to AutoTrader, receive leads, manage listings in bulk, track advertising performance

Key strengths

One of the largest automotive marketplaces; strong OEM relationships; extensive consumer reach; trusted brand

Limitations and watchouts

Strict inventory feed requirements; partnership required; limited API flexibility; complex approval process

Developer details

Technical Profile

Protocols

rest

Authentication

oauth2

Data formats

Base URL

https://api.autotrader.com

REST base path

Integration complexity

medium

Endpoint summary

Inventory feeds, vehicle listings, consumer leads, market analytics, dealer performance, advertising management

Rate limits and versioning

Rate limits: Custom rate limits per AutoTrader API agreement; enterprise dealers get higher limits; fair-use policy

Versioning:

What it connects to

Coverage & Integration Fit

Systems supported

inventory, website

Data objects covered

Supported regions

North America

Comparable APIs

Cars.com, CarGurus, TrueCar, LotLinx

Implementation notes

Build support

Webhooks, Specs & Developer Tools

Webhook support

True

Webhook events

lead.received, inventory.updated

SDK and library links

Status page

Risk review

Security & Compliance

PII handling

contains_pii

Security certifications

Audit logging

False

Data retention

Security notes

Enterprise-grade data security; OAuth 2.0 authentication

Editorial signals

Directory Assessment

Editor rating

Maturity score

Featured listing