Automotive API Profile
Reynolds & Reynolds – CRM & DMS API
DMS, document management
Discovery fit
Overview & Use Cases
DMS, document management
Reynolds & Reynolds
Franchise dealers, independent dealers, dealer groups
Typical use cases
Integrate dealer websites with Reynolds DMS, pull inventory for marketplaces, sync customer data, automate document workflows
Key strengths
Deep dealer relationships; comprehensive DMS coverage; strong in F&I and document management; dominant in some regions
Limitations and watchouts
Complex legacy systems; API documentation can be dated; partner approval required; less developer-friendly than cloud platforms
Developer details
Technical Profile
rest
api_key
https://api.reyrey.com
medium
Endpoint summary
Inventory, customer records, F&I products, document management, dealership operations, accounting, DMS core data
Rate limits and versioning
Rate limits: Varies by agreement and DMS version; enterprise accounts get custom limits; older DMS versions have restricted API access
Versioning:
What it connects to
Coverage & Integration Fit
dms, crm
North America
CDK Global, Auto/Mate, DealerSocket, Nextlane
Implementation notes
Build support
Webhooks, Specs & Developer Tools
True
deal.created, customer.updated, document.signed
Risk review
Security & Compliance
contains_pii
SOC 2, PCI DSS
False
Security notes
Enterprise-grade data security; data encrypted in transit and at rest
Editorial signals
Directory Assessment
False