Automotive API Profile

Elead – CRM & DMS API

CRM, inventory, desking

Discovery fit

Overview & Use Cases

CRM, inventory, desking

Provider

Elead

Typical use cases

Import leads from third-party sources, sync customer records, pull inventory for digital retailing, automate follow-up sequences

Key strengths

Part of CDK Fortellis ecosystem; strong CRM functionality; active dealer community; proven at large dealer groups

Limitations and watchouts

CDK Fortellis partnership required; documentation quality varies; some features require Elead One subscription tier

Developer details

Technical Profile

Protocols

rest

Authentication

oauth2

Data formats

Base URL

https://api.eleadcrm.com

REST base path

Integration complexity

medium

Endpoint summary

Prospect and customer data, lead management, activity tracking, sales opportunities, vehicle inventory, CRM records, desking

Rate limits and versioning

Rate limits: Varies by Fortellis platform plan; standard throttling applies; partner accounts get custom limits

Versioning:

What it connects to

Coverage & Integration Fit

Systems supported

dms, crm

Data objects covered

Supported regions

North America

Comparable APIs

DealerSocket, VinSolutions, AutoRaptor, CDK Global, Nextlane

Implementation notes

Build support

Webhooks, Specs & Developer Tools

Webhook support

True

Webhook events

lead.created, customer.updated, opportunity.changed

SDK and library links

Status page

Risk review

Security & Compliance

PII handling

contains_pii

Security certifications

Audit logging

False

Data retention

Security notes

Enterprise-grade data security; data encrypted in transit and at rest

Editorial signals

Directory Assessment

Editor rating

Maturity score

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