Automotive API Profile
DealerSocket – CRM & DMS API
CRM, desking, inventory management
Discovery fit
Overview & Use Cases
CRM, desking, inventory management
DealerSocket
Franchise dealers, independent dealers, dealer groups
Typical use cases
Sync customer data to marketing platforms, import leads from third-party sources, export inventory to classifieds, share deal data with F&I product providers
Key strengths
500+ certified integrations; comprehensive dealer CRM and DMS; strong partner ecosystem; self-serve developer portal
Limitations and watchouts
Requires active DealerSocket subscription; some endpoints require partner program approval; documentation is fragmented across multiple portals
Developer details
Technical Profile
rest
oauth2
https://api.dealersocket.com
medium
Endpoint summary
Customer data, vehicle inventory, prospect management, lead distribution, activity tracking, CRM records, deal structures
Rate limits and versioning
Rate limits: Rate limits vary by plan; enterprise accounts receive custom limits; partner tier has throttling
Versioning:
What it connects to
Coverage & Integration Fit
dms, crm
North America
CDK Global, Elead CRM, VinSolutions, Dealertrack, Nextlane
Implementation notes
Build support
Webhooks, Specs & Developer Tools
True
customer.created, customer.updated, lead.created, deal.created
https://status.dealersocket.com
Risk review
Security & Compliance
contains_pii
False
Security notes
Enterprise-grade data security; data encrypted in transit and at rest
Editorial signals
Directory Assessment
False